Saturday, February 20, 2010
Consumers understand the value of LIFE
The recent economic turmoil has affected most of us and many of us in profound ways. Recent surveys reveal an interesting result of the challenging economic times: Americans are showing more interest in life insurance.* According to a survey released by the Life and Health Insurance Foundation for Education (LIFE), 56 percent of Americans say the economic downturn has made it more important to have life insurance, compared to just 9 percent who believe the need has diminished.*
It may seem counterintuitive but if you’ve experienced a recent job loss or salary reduction and are seeking ways to reduce your living expenses, you may have a greater need for life insurance. Remember: One important purpose of life insurance is to provide security for your family by replacing your income if something happens to you. So in difficult economic times, when jobs are harder to find and dependents may need even greater financial assistance, life insurance becomes more critical.
Tough times call for action
Today, most of us understand that life insurance is an essential part of securing our family’s financial security and well-being. Tough economic times call for consumers to take action and reexamine the amount and type of life insurance coverage they have. As your professional insurance agent I can offer information that may help you determine the amount of life insurance coverage that fits your individual needs.